Happy European Gelato Day!
Today, in the Old Continent, we celebrate artisanal gelato; since July 2012, the European Parliament has chosen March 24th as the international day to celebrate the cold dessert of excellence. The purpose of the initiative is to protect the authenticity and the originality of homemade ice cream in order to defend the rights of both consumers and producers. Seen in the Italian tradition of gelato, this day assumes a particular relevance for our country, that is filled with many special initiatives (for example, there are even music playlist dedicated to Gelato Day) to support today more than ever the authenticity of food Made in Italy.
Celebrate the day in your store; be inspired by PreGel’s products!
Discover also the novelties of 2017 proposed by PreGel!